"Most vehicle trips do not result in a crash, thereby leaving the intuitive impression that such activity is safe and that the statistics are lying. Even trips with multiple infractions (e.g., speed violations, improper turns, alcohol intoxication) rarely result in an adverse outcome. As such, years of experience as a motorist tend to reinforce a false sense of security and a mistaken belief that traffic risks are not personally salient." Learn more in "Modern Medicine Is Neglecting Road Traffic Crashes," appearing in the journal,  PLOS Medicine, and read one widow's plea for a call to action.

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