Rochelle Sobel is the Founder and President of the Association for Safe International Road Travel (ASIRT), a nonprofit organization that promotes road travel safety throughout the world via education and advocacy. Ms. Sobel founded ASIRT in response to her son Aron’s death in a 1995 bus crash in Turkey. Aron, a twenty-five year old medical student, and 22 other passengers were killed in that crash. Ms. Sobel is an experienced educator in the Washington,DC area, and has traveled to many countries to hold forums and raise awareness of road safety issues.
Ms. Sobel is a member of the World Health Organization’s Global Road Safety Steering Committee and has presented on the issue of global road safety at numerous forums and conferences, including the United Nations Stakeholders Forum on Road Safety, the NAFSA Annual Conference, the Sixth National Conference on Injury Prevention and Control and the “Dinner and Debate on Road Safety”, hosted by Ambassador Pierre Vimont.